The most fun. 82% of consumers switch stores based on weekly specials. 87% of low-income households, 86% middle income households and 85% high income households admit to looking for deals. Consumers redeem SMS-delivered coupons 10 times more than other types of coupons. Keep up to 100% of donations. The most influential element when making an online purchase is free shipping. 93% of consumers use paper coupons while 75% use paperless coupons. Food items represented about 40% of all coupons distributed. Since an in-store coupon is unexpected, consumers spend less than originally planned. (, 54% of consumers want personalized offers through SMS or app messages when close to a store (, 65% of customers are frustrated when discounts and promotions for retail stores are not personalized (, 80% of participants signed up for email offers specifically to receive discounts (, 72% of Baby Boomers would shop online more if it were easier to use coupons (, 61% of back-to-school shoppers say that online promotions will influence where they buy (, 57% of consumers would visit a store, restaurant or business after getting a mobile offer when near the location (, 56% of consumers visited a brick-and-mortar store after receiving a deal or offer on their mobile device when near a store (, 36% of millennials and 29% of gen Z often use coupons (, Discounts and coupons came in as the top-ranking tactic for driving loyalty with 61% of consumers saying they use them (, 75% of consumers expect discounts/offers (, The main reasons people participate in loyalty programs include: receive discounts/offers (43%), earn free products (27%), access to exclusive rewards (10%), and members-only benefits (9%) (, 55% of consumers said the dominant loyalty factor was product quality and 25% said great sales/deals (, 64% of consumers said fair pricing motivates them to try a new brand, followed by free shipping (61%), reviews (57%), word of mouth (46%), great shopping/buying experience (37%), loyalty perks/rewards (35%), ads (15%) and influencer endorsement (4%) (, 81% of Americans say finding a great deal or offer is on their mind throughout the entire shopping journey (, 97% of consumers look for deals when they shop and 92% said they are always looking (, 49% of consumers are making sacrifices and looking for deals to make ends meet (, 56% of consumers reported they are more likely to look for deals this year vs. last year, and of this number, 35% are much more likely to look for deals this year (, 40% of consumers said they feel smart when they can find the best deals (, 86% of consumers reporting annual household earnings of $200,000 or more said they look for deals (, 87% of consumers reporting annual household earnings of $20,000 - $39,000 said they look for deals (, 85% of consumers with reported annual earnings between $100,000 and $149,000 said they look for deals (, 89% of consumers name price as a top factor affecting their purchasing decisions (, 62% of loyal consumers watch for or take advantage of rebates from their favorite brand or store vs. 44% of non-loyal customers (, 42% of loyal consumers use targeted offers from their favorite store vs. 27% of non-loyal customers (, 52% of millennials used targeted offers from a brand or store that they are loyal to vs. 43% of Gen Xers and 31% of Baby Boomers (, 27% of consumers look for deals, rebates and advertised prices while shopping (, 26% of consumers look for deals in loyalty and reward programs while shopping (, 22% of consumers ask their personal network for deals while shopping (, 83% of consumers think rebates are great savings opportunities (, 65% of Gen Zers want to get a lot for their money with discounts, coupons and a rewards program (, 79% of consumers look for deals in loyalty and reward programs before making a purchase (, 74% of consumers review circulars and print ads before making a purchase (, 38% of consumers ask their personal network before making a purchase (, $3.1 billion was saved by consumers in 2017 thanks to coupons (, 92% of consumers used a coupon on a purchase in 2016, compared to 93% the previous year (, 87% of Millennials, 91% of Generation Xers and 96% of Baby Boomers used coupons in 2016 (, 53% of consumers indicated they invest over two hours a week looking for deals and savings across all sources (, 25% of millennials and moms spend over four hours a week looking for deals and savings across all sources (, 55% of consumers said they use both digital and paper coupons (, 53% of consumers expressed a desire for all coupons to be digital (, 63% of consumers would increase the amount of coupons used while shopping if the offers were available online (, 53.2% of adults will use digital coupons this year, an increase of 3.3% over 2017 (, 82% of consumers who rely on digital coupons while shopping redeem the offer within a week and 30% apply it less than 24 hours after receiving it (, 43% of shoppers miss out on savings because they forget to redeem digital coupons at checkout (, Digital coupon redemption is projected to rise by 94% by 2022, of which 80% of coupons could be redeemed on a mobile device, and chatbot coupon volume will rise from 25 million to 1.1 billion (, 41% of consumers said they use an equal mix of print and digital coupons – up 6% from last year (, 52% of consumers print out digital coupons for use in stores (, 71% of consumers said they would use a featured coupon code from a print advertisement to buy online (, 34% of consumers look for online coupons on a weekly basis, and another 40% do so with print coupons (, 80% of millennials said they used coupon codes when shopping online (, 78% of millennials and 79% of affluent shoppers ($100K+ household income) said they would use a featured coupon code from a print advertisement to buy online (, 57% of multichannel consumers use more print coupons (, 30% of coupon users have increased their use of paper coupons (, 88% of all consumers and 91% of millennials use paper coupons (, Shoppers 18 to 25 years old use paper coupons twice as much as other methods (, Overall coupon redemption fell in 2017 due to marketers increasing their emphasis on digital distribution by 27%. 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